快销食品包装设计 墨西哥巧克力包装设计

2017-10-12作者:织梦猫来源:管理员次阅读

包装设计

El Metate - 墨西哥巧克力


我想通过为巧克力设计3种不同的包装来展示我对包装的热爱巧克力与干红果实和坚果,黑巧克力和白巧克力。因为我不想从现在的巧克力工厂如Cote D'Or做一个重做,我决定概念化自己的巧克力品牌El Metate。

品牌名称“El Metate”是一个西班牙语的词汇,可以作为一个美味的石头或qu子。中美洲文化(如玛雅人和阿兹特克人)使用的一条三脚曲石平片,可以研磨大麻,也可以是可可。这就是传统上在墨西哥文化中制作的巧克力。如今,食用石头已被工业机器所取代,以制造巧克力,但墨西哥仍然非常受欢迎(为玉米粉饼研磨)。

我想使用metate作为一个标志,因为这个具体的工具在墨西哥的历史和文化中已经具有突破性的意义和极其重要的意义。元素也非常强大,原始和自然,就像用于制作巧克力的可可豆一样。我选择将典型的弯曲元素与可可豆的圆度结合起来。我选择了一个清醒和清洁的标志,不会在一秒钟内摆脱一切,而是提供品牌的概念。

墨西哥为其茂密野生森林而闻名,也为其野生动物而自豪。他们的徽章是一只持有蛇的鹰。我想通过使用鸟类来指代不同种类的巧克力来指代这种特殊的墨西哥文化遗产和骄傲。巨蟒(和它的周围)代表巧克力干红果实和坚果,乌鸦为100%黑巧克力和天鹅为白巧克力。与鸟类相媲美的丰富多彩的背景让产品脱颖而出,吸引客户。

 
El Metate - Chocolate de México
 
I wanted to show my love for packaging by designing 3 different packagings for chocolate; chocolate with dried red fruits and nuts, black chocolate and white chocolate. As I didn't want to make a redo from an existing chocolate factory such as Cote D'Or, I decided to conceptualise my very own chocolate brand, El Metate.
 
The Brand name 'El Metate' is a Spanish word that translates as a mealing stone or quiery. It is a three-legged curved stone tablet that has been used by Mesoamerican cultures (such as Mayas and Aztecs) to grind mais, beans but also cacao. This is how chocolate was traditionally made in Mexican culture. Nowadays the mealing stone has been replaced by industrial machines to make chocolate, but the metate is still very popular in Mexico (to grind mais for tortillas).
 
I wanted to use the metate as a logo since this specific tool has been groundbreaking and utterly important in Mexican history and culture. The metate is also very powerful, raw and natural, just like the cacao beans that are used to make chocolate. I chose to incorporate the typical curving metates have with the roundness of the cacao bean. I opted for a sober and clean logo that wouldn't give everything away in one second, but gives an idea of what the brand is about.
 
Mexico is famous and proud for its lush and wild forests but also for its wildlife. Their coat of arms is an eagle holding a serpent. I wanted to refer to this particular Mexican cultural heritage and proudness by using birds to refer different kinds of chocolate. The toucan (and it's surrounding) represents chocolate dried red fruits and nuts, the crow for 100% black chocolate and the swan for white chocolate. The bright colourful background with the birds makes the product stand out and intrigues the customer. 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

凡本站注明“本站”或“投稿”的所有文章,版权均属于本站或投稿人,未经本站授权不得转载、摘编或利用其它方式使用上述作品。本站已授权使用的作品,应在授权范围内使用,并注明“来源:某某站”并附上链接。违反上述声明者,本站将追究其相关法律责任。

编辑: 关键词:

网友评论

随机推荐

图文聚集

热门排行

最新文章

新浪微博 腾讯微博 RSS订阅